SEO For B2B Suppliers: Become More Visible To More End-Users
SEO for B2B suppliers is different in 2023, and the ways that it’s different are absolute to your advantage as a OEMs or Wholesale and D2C Distributor.
Who wouldn’t want to be discovered by more potential customers this year? It’s easier said than done, but search engine optimization and top-of-the-funnel marketing tactics can be easily measured, reported on, and improved through a team effort. SEO for B2B suppliers is different in 2023, and the ways that it’s different are absolute to your advantage as a wholesale distributor or manufacturer.
No more cramming keywords into your web pages! Today’s search algorithms are far too complex to manipulate through keyword stuffing. Instead, search engines, like Google, are looking for thought-leaders with very specific and helpful content that aligns with your customer’s search intent.
“EAT” your Way to the Top for Better Visibility Online
Google search core updates, ranking changes, and algorithm updates shed light on how you should align your content creation practices to grow your business online. Pay attention, particularly to the EAT principle: Expertise, Authoritativeness, and Trustworthiness. These factors help determine if a web page has useful quality content. This principle is especially relevant in business niches like industrial tools, safety, industrial automation, and medical supply.
You’ll be amazed to know that AI-generated content is against Google’s Webmaster Guidelines. Ultimately, it all boils down to user intent and user experience signals. These signals include traffic on your webpage, time spent on browsing content, and the type of interaction. Instead of trying to reach “some” word count, create content that intrigues the readers, source authentic product images, and bring on expert speakers in your niche to engage with your target audience.
Establish and differentiate products and services through Product Data Enrichment, Product Taxonomy Service, and Product Attribute Development. Adopt PIM & MDM to deliver consistent, transparent, and knowledgeable product messaging across multiple customer touchpoints.
We recommend you check out this article from SEMRush about current SEO trends to complement your content marketing strategy further.
Try Implementing this (example) SMART Goal and See the Difference!
“By December 31, 2023, we will increase our website traffic by 200% by implementing a weekly content marketing strategy that aligns with our overall business development plan.”
Action Item Checklist:
- We have a website that features search-engine-optimized product content and EAT content (expertise, authoritativeness, and trustworthiness).
- We are utilizing an SEO tool to help us identify areas of technical improvement.
- Our website has been submitted to Google and other search engines.
- We have a Google Business Profile that is accurate (bonus points for customer reviews).
- Our website has a way to generate leads (quote requests, contact us, forms, and special offers).
- We have a documented content marketing strategy and calendar for at least the next 3-months.
- We have thoughtful buyer personas that help us develop content that will EAT.
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